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1 media marketing director
эк. тр., торг., амер. директор по медиа маркетингу* (по DOT: специалист, занимающийся планированием и управлением маркетинговыми ресурсами, распространением телевизионных программ, а также заключающий соглашения относительно вспомогательной собственности, такой как авторские права и права на трансляцию фильмов и аудиовидеоматериалов; относится к группе "специальности, связанные с менеджментом по продажам и распределению")See:Англо-русский экономический словарь > media marketing director
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2 media marketing
марк. медиамаркетинг* (маркетинг через всевозможные средства распространения информации: телевидение, радио, пресса, наружная реклама, почтовая рассылка, интернет, мобильная связь и т. д.)See: -
3 director
сущ.1) упр. директор, член правления [совета директоров\] (лицо, уполномоченное собственниками компании на управление компанией)Each Federal Reserve Bank has nine directors. — В совет директоров любого банка Федеральной резервной системы входят девять директоров.
See:acting director, administrative director, alternate director, alternative director, assistant director, associate director 1), codirector, co-director, deputy director, director general, dummy directors, executive director, figurehead directors, inside director, interlocking director, managing director, member-nominated director, nominee director, non-employee director, non-executive director, outside director, representative director, shadow director, worker director, board of directors, directors disqualification, directors' emoluments, directors' fee, director's interest, directors' interests, director's office, directors' remuneration, directors' report, report of the directors, rotation of directors, Directors Law Reporter, Institute of Directors2)а) упр. директор, глава, руководитель (возглавляет какие-л. программу, проект, организацию или ее отдел)He was appointed director of charity. — Он был назначен директором благотворительной организации.
Syn:See:account director, advertising director, assurance product director, brewing director, budget director, communications director, consumer research director, curriculum director, design director 1), director of capital gifts, director of career planning and placement, director of career resources, director of insurance, director of major gifts, director of operations, director of placement, director of public relations, director of research, director of research and development, director of studies, director of technology, district director, employee director, financial director, fundraising director, funds development director, industrial relations director, market research director, marketing research director, media director, media marketing director, membership director, merchandise director, personnel director, procurement services director, production director 1), project director, public relations director, publicity director, purchasing director, quality assurance director, research director, sales director, security director, senior director, service director, technical director, transportation director, underwriter sales director, underwriter solicitation directorб) гос. упр. = chief officer 1),See:3) СМИ режиссер(-постановщик) (отвечает за художественное содержание представления, фильма, телевизионной передачи и т. п.; руководит актерской работой)film director — режиссер картины [фильма\]
See:art director, associate director 2), creative director, design director 2), production director 2), producer 2)4) иск., амер. дирижерSyn:5) тех. направляющее устройствоSee:directional 3)
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директор: лицо, уполномоченное акционерами управлять компанией, член совета директоров; директора бывают исполнительные и неисполнительные, т. е. участвующие только в работе совета директоров; совет директоров утверждает годовой отчет компании и рекомендует собранию акционеров размер дивиденда.* * *директор; заведующий отделом. . Словарь экономических терминов .* * *лицо, назначенное осуществлять повседневное (текущее) управление компанией -
4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 director
(Dir.)n 1. юр. директор; 2. адм. директор; керівник; начальник; a директорський1. член дирекції (board of directors), обраний акціонерами (shareholder:: stockholder) акціонерного товариства (company) або членами неприбуткової організації, який разом з іншими членами дирекції несе відповідальність за ведення справ згідно зі статутом; ♦ директорів обирають на річних загальних зборах (annual general meeting); 2. керівник відділу, департаменту, проекту (project) тощо═════════■═════════account director директор робочої групи клієнта; acting director виконувач обов'язків директора; administrative director адміністративний директор; advertising director начальник відділу реклами; alternate director виконувач обов'язків директора; assistant director заступник директора • помічник директора • помічник керівника; associate director перший заступник директора • перший заступник керівника • заступник директора; bank director директор банку • член правління банку; board director член дирекції • член ради директорів • директор — член правління; broadcasting director керівник програми; budget director керівник кошторисної групи; business director комерційний директор; circulation director керівник відділу розповсюдження; commercial director комерційний директор; communications director керівник відділу комунікацій; corporate director член дирекції акціонерного товариства • член правління акціонерного товариства; creative director художній директор • керівник творчого відділу • творчий директор; curriculum director керівник навчальної частини; deputy director заступник директора; deputy managing director заступник генерального директора; design director керівник відділу дизайну • дизайн-директор; editorial director директор видавництва • директор редакційної ради; executive director виконавчий директор • директор-розпорядник • директорат • дирекція; finance director фінансовий директор; financial director фінансовий директор; funeral director розпорядник похорону; general director генеральний директор; inside director директор-адміністратор; managing director генеральний директор • директор-розпорядник; marketing director начальник відділу маркетингу • маркетинговий директор; media director керівник відділу засобів реклами; merchandising director начальник відділу збуту; national publicity director керівник відділу загальнонаціональної популяризації і реклами; outside director запрошений директор • зовнішній директор; personnel director начальник відділу кадрів • керівник відділу кадрів; planning director начальник планового відділу; program director керівник програми; publicity director керівник відділу популяризації і реклами; purchasing director керівник відділу постачання • начальник відділу постачання; research director керівник науково-дослідного відділу; safety director керівник відділу техніки безпеки • начальник відділу техніки безпеки; sales director керівник відділу збуту • комерційний директор • керівник продажу; security director керівник відділу безпеки; staff director начальник відділу кадрів; technical director технічний директор═════════□═════════directors' emoluments винагорода директорів • директорська платня та обслуговування; directors' fee винагорода директорів • директорська платня; directors' interest відсотки, що виплачуються директорам; directors' liability відповідальність директорів; directors' negligence недбалість директорів; director of contracts керівник відділу контрактів; director of an enterprise директор підприємства; director of marketing communications директор відділу маркетингових комунікацій; director of operations начальник виробництва; director of plant operations директор заводу • начальник виробництва; director of procurement керівник відділу постачання; director of product assurance начальник відділу технічного контролю; director of product marketing начальник відділу товарного маркетингу; director of public relations начальник відділу зв'язків з громадськістю • керівник відділу організації громадської думки; director of quality assurance начальник відділу технічного контролю; director of research керівник науково-дослідних робіт; director of sales promotion начальник відділу збуту; director of supplies керівник відділу постачання; director of technology керівник технологічного відділу; directors' report звіт управління • звіт директорів; director's retirement вихід на пенсію директора • пенсійна відставка директора; directors' service contracts директорські службові контракти; director's shareholdings директорська участь в акціонерному капіталі • директорський пакет акцій; director's valuation оцінка директора; Institute of directors Інститут директорів; register of directors' shareholdings журнал директорських акцій • реєстр директорських акцій; removal of directors усунення з посади директорів • зміщення з посади директорів; to appoint a director призначати/призначити директора; to elect a director обирати/обрати директора* * *директор; завідувач відділу; член правління; член ради директорів -
6 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
7 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
8 director
adj.director, directing.m.1 director, leader, principal.2 superintendent, manager, officer.3 conductor, orchestra conductor.4 warden.5 headmaster, head teacher.* * *► adjetivo1 directing, managing► nombre masculino,nombre femenino1 director, manager2 (de colegio - hombre) headmaster; (mujer) headmistress3 (de universidad) rector4 (de editorial) editor5 (de cárcel) governor6 (de orquesta) conductor\director,-ra de cine film directordirector,-ra de escena stage managerdirector espiritual father confessordirector,-ra gerente managing director* * *(f. - directora)noundirector, manager, head, headmaster* * *director, -a1.ADJ [consejo, junta] governing; [principio] guiding2. SM / F1) (=responsable) [de centro escolar] headteacher, headmaster/headmistress, principal; [de periódico, revista] editor; (Cine, TV) director; [de orquesta] conductor; [de hospital] manager, administrator; [de prisión] governor, warden (EEUU)director(a) artístico/a — artistic director
director(a) de departamento — (Univ) head of department
director(a) de funeraria — undertaker, funeral director, mortician (EEUU)
director(a) de interiores — (TV) studio director
director(a) de tesis — thesis supervisor, research supervisor
2) (Com) (=gerente) manager; [de mayor responsabilidad] directordirector(a) adjunto/a — assistant manager
director(a) ejecutivo/a — executive director, managing director
director(a) técnico/a — technical manager
3.SM(Rel)* * *- tora masculino, femeninoa) ( de escuela) (m) head teacher, principal (AmE), headmaster (BrE); (f) head teacher, principal (AmE), headmistress (BrE); (de periódico, revista) editor (in chief); ( de hospital) administrator; ( de prisión) warden (AmE), governor (BrE)b) (Com) ( gerente) manager; ( miembro de junta directiva) director, executivec) (Cin, Teatr) director* * *= chairman [chairmen, pl.], chairperson [chairpersons, -pl.], chief, chief librarian, director, head, manager [manageress, -fem.], headmaster, office manager, business manager, chair.Ex. As head of a committee, and being recognized as such, it's perfectly all right with me if I'm called the chairman rather than the chairwoman.Ex. Special thanks to the ISAD Program Planning Committee, in particular its chairperson, for the conceptual organization.Ex. He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex. The chief librarian or director of libraries, by which title the post is sometimes now known, will in general be fully occupied with making decisions on internal professional policy, committee work, and administration and management in the widest sense.Ex. Hugh C, Atkinson, director of the University of Illinois Libraries, has consistently been in the forefront in applying automation to traditional library problems and services.Ex. She began her career at Central Missouri State University where she was head of the Documents Depository.Ex. Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.Ex. The author played a large part in the successful establishment of the school library when her husband became headmaster = La autora desempeñó un gran papel en la creación de la biblioteca escolar cuando su esposo fue nombrado director.Ex. This department is headed by a general office manager who has a staff of bookkeepers, billing clerks, comptrollers, and secretaries.Ex. Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex. Once elected, the chair is responsible for maintaining discipline and ensuring that all students are treated fairly.----* cargo de director = directorship.* cartas al director = letter to the editor.* Conferencia de Directores de Bibliotecas Nacionales (CDNL) = Conference of Directors of National Libraries (CDNL).* directora conjunta = co-chairperson.* director adjunto = assistant director, deputy director, joint director.* director artístico = art director.* director cinematográfico = film director.* director comercial = marketing executive, chief commercial officer.* director conjunto = co-chairperson.* director de biblioteca = library director.* director de cine = film director.* director de curso = course leader.* director de departamento = department head.* director de empresa = company director.* director de escuela = school principal.* director de filial = branch head.* director de finanzas = finance director.* director de funeraria = funeral director, undertaker, mortician.* director de la biblioteca = head librarian.* director de marketing = marketing executive.* director de museo = curator.* director de operaciones = chief operating officer (COO), director for operations.* director de orquesta = conductor.* director de periódico = newspaper editor.* director de pompas fúnebres = undertaker, funeral director, mortician.* director de prisión = prison warden.* director de tesis = PhD supervisor, dissertation adviser, dissertation supervisor, thesis supervisor, thesis adviser, research supervisor.* director ejecutivo = executive director, executive officer, chief executive officer (CEO), managing director, chief executive.* director ejecutivo de la gestión del conocimiento = knowledge executive.* director, el = principal.* director financiero = finance director, chief financial officer.* director general = executive director, Director-General, executive officer, chief executive officer (CEO), chief executive, senior director.* director principal = senior director.* partichela de piano director, violín director, etc = piano/violin, etc. conductor part.* subdirector = assistant director.* * *- tora masculino, femeninoa) ( de escuela) (m) head teacher, principal (AmE), headmaster (BrE); (f) head teacher, principal (AmE), headmistress (BrE); (de periódico, revista) editor (in chief); ( de hospital) administrator; ( de prisión) warden (AmE), governor (BrE)b) (Com) ( gerente) manager; ( miembro de junta directiva) director, executivec) (Cin, Teatr) director* * *el directorEx: Anthony read the handwritten note he found in his mailbox from the principal of the high school at which he had been employed as head of the school media program for one month.
= chairman [chairmen, pl.], chairperson [chairpersons, -pl.], chief, chief librarian, director, head, manager [manageress, -fem.], headmaster, office manager, business manager, chair.Ex: As head of a committee, and being recognized as such, it's perfectly all right with me if I'm called the chairman rather than the chairwoman.
Ex: Special thanks to the ISAD Program Planning Committee, in particular its chairperson, for the conceptual organization.Ex: He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex: The chief librarian or director of libraries, by which title the post is sometimes now known, will in general be fully occupied with making decisions on internal professional policy, committee work, and administration and management in the widest sense.Ex: Hugh C, Atkinson, director of the University of Illinois Libraries, has consistently been in the forefront in applying automation to traditional library problems and services.Ex: She began her career at Central Missouri State University where she was head of the Documents Depository.Ex: Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.Ex: The author played a large part in the successful establishment of the school library when her husband became headmaster = La autora desempeñó un gran papel en la creación de la biblioteca escolar cuando su esposo fue nombrado director.Ex: This department is headed by a general office manager who has a staff of bookkeepers, billing clerks, comptrollers, and secretaries.Ex: Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex: Once elected, the chair is responsible for maintaining discipline and ensuring that all students are treated fairly.* cargo de director = directorship.* cartas al director = letter to the editor.* Conferencia de Directores de Bibliotecas Nacionales (CDNL) = Conference of Directors of National Libraries (CDNL).* directora conjunta = co-chairperson.* director adjunto = assistant director, deputy director, joint director.* director artístico = art director.* director cinematográfico = film director.* director comercial = marketing executive, chief commercial officer.* director conjunto = co-chairperson.* director de biblioteca = library director.* director de cine = film director.* director de curso = course leader.* director de departamento = department head.* director de empresa = company director.* director de escuela = school principal.* director de filial = branch head.* director de finanzas = finance director.* director de funeraria = funeral director, undertaker, mortician.* director de la biblioteca = head librarian.* director de marketing = marketing executive.* director de museo = curator.* director de operaciones = chief operating officer (COO), director for operations.* director de orquesta = conductor.* director de periódico = newspaper editor.* director de pompas fúnebres = undertaker, funeral director, mortician.* director de prisión = prison warden.* director de tesis = PhD supervisor, dissertation adviser, dissertation supervisor, thesis supervisor, thesis adviser, research supervisor.* director ejecutivo = executive director, executive officer, chief executive officer (CEO), managing director, chief executive.* director ejecutivo de la gestión del conocimiento = knowledge executive.* director, el = principal.* director financiero = finance director, chief financial officer.* director general = executive director, Director-General, executive officer, chief executive officer (CEO), chief executive, senior director.* director principal = senior director.* partichela de piano director, violín director, etc = piano/violin, etc. conductor part.* subdirector = assistant director.* * *masculine, feminine1 (de una escuela) ( masculine) head teacher, principal ( AmE), headmaster ( BrE); ( feminine) head teacher, principal ( AmE), headmistress ( BrE); (de un periódico, una revista) editor, editor in chief; (de un hospital) administrator; (de una prisión) warden ( AmE), governor ( BrE)Compuestos:● director adjunto, directora adjuntamasculine, feminine deputy director● director/directora de divisiónmasculine, feminine divisional director● director/directora de escenamasculine, feminine stage manager● director/directora de orquestamasculine, feminine conductor● director/directora de ventasmasculine, feminine sales manager o director● director ejecutivo, directora ejecutivamasculine, feminine executive directormasculine father confessor● director/directora general● director/directora gerentemasculine, feminine managing director● director técnico, directora técnica* * *
director◊ - tora sustantivo masculino, femenino
(f) head teacher, principal (AmE), headmistress (BrE);
(de periódico, revista) editor (in chief);
( de hospital) administrator;
( de prisión) warden (AmE), governor (BrE)
( miembro de junta directiva) director, executive;
c) (Cin, Teatr) director;
director,-ora sustantivo masculino y femenino
1 director
(de un colegio) head teacher, US principal
(de un periódico) editor
2 (de una película, musical) director
(de orquesta) conductor
' director' also found in these entries:
Spanish:
achuchar
- cineasta
- consejera
- consejero
- definitivamente
- desear
- dirección
- directiva
- directivo
- directora
- dtor
- entrante
- fiscal
- galerista
- general
- proyecto
- realizador
- realizadora
- sazón
- script
- subdirector
- subdirectora
- adjunto
- interino
- jefe
- llegar
- secretario
- señor
English:
advertise
- climax
- conductor
- deputy
- director
- dismiss
- distrust
- film
- film maker
- governor
- head
- headmaster
- hook
- manager
- managing
- MD
- meeting
- mgr
- Postmaster General
- president
- principal
- producer
- put through
- showman
- stage director
- stage manager
- superintendent
- act
- ask
- coach
- controller
- editor
- editorial
- elevate
- funeral
- instigation
- managing director
- mortician
- movie
- stage
- take
- warden
* * *director, -ora nm,f1. [de empresa] director;[de hotel, hospital, banco] manager, f manageress; [de periódico] editor; [de colegio] Br headmaster, f headmistress, US principal; [de cárcel] Br governor, US warden director adjunto associate o deputy director;director comercial marketing manager;director ejecutivo executive director;director espiritual spiritual director;director en funciones acting manager;director general general manager;director gerente managing director, chief executive, esp US chief executive officer;director de recursos humanos human resources manager;director técnico [en fútbol] director of football;director de tesis supervisor;director de ventas sales director o manager2. [de obra artística] directordirector artístico artistic director;director de banda musical bandmaster;director de circo ringmaster;director de escena producer, stage manager;director de fotografía director of photography;director musical musical director;director de orquesta conductor* * *I adj leadingII m, directora f1 de empresa manager2 EDU principal, Brhead (teacher)* * *1) : director, manager, head2) : conductor (of an orchestra)* * *director n1. (de cine) director2. (de empresa, banco) manager3. (de colegio) head / headteacher4. (de periódico) editor -
9 media
рек. засоби реклами; засоби поширення рекламиканали зв'язку, через які поширюється інформація, реклама (advertisement); ♦ засоби реклами розподіляються на чотири основні категорії: засоби друкованої реклами (print media) — газети, журнали, бюлетені тощо; засоби мовлення / електронні засоби поширення інформації (broadcast media/electronic media) — телебачення, радіо тощо; засоби зовнішньої реклами (out-of-home media) — напр. рекламний щит, плакат; засоби прямої поштової реклами (direct-mail media) — каталоги та інші друковані матеріали, що розсилаються поштою на підставі списків, які закуповують рекламодавці═════════■═════════advertising media засоби реклами • засоби поширення реклами; advertising-subsidized media засоби поширення реклами, субсидовані за рахунок реклами; advertising-supported media засоби поширення інформації, які користуються підтримкою реклами; audience-supported media засоби інформації, які фінансуються за рахунок аудиторії; basic media основні засоби реклами; broadcast media засоби теле-, радіомовлення • засоби мовленнєвої реклами; consumer(-interest) media засоби реклами, розраховані на широкого споживача; costly media дорогі засоби реклами; direct media засоби прямої реклами; direct-mail media засоби прямої поштової реклами; display media ілюстративно-зображальні засоби реклами • аудіовізуальні засоби реклами; electronic media електронні засоби поширення інформації; ethnic media засоби реклами, розраховані на охоплення етнічних груп • засоби реклами етнічної спрямованості; indirect media засоби знеособленого рекламного виходу; industrial media засоби реклами, орієнтовані на сферу промисловості; international media міжнародні засоби поширення реклами; local media місцеві засоби реклами; marketing media засоби поширення маркетингової інформації; measured media засоби реклами, охоплені статистичним обліком; national media загальнонаціональні засоби реклами; out-of-home media засоби зовнішньої реклами; passive media засоби реклами пасивного сприймання; primary media основні засоби реклами; print media засоби друкованої реклами; published media засоби друкованої реклами; recruitment media засоби реклами працевлаштування; selective media добірні засоби реклами • засоби реклами вибіркового впливу; space-organized media засоби реклами, орієнтовані на використання простору площі; specialized media спеціалізовані засоби реклами; supporting media допоміжні засоби реклами; time-organized media засоби реклами, організовані за часовим принципом; visual media візуальні засоби реклами; wall media засоби настінної реклами═════════□═════════media analysis аналіз рекламної діяльності; media buy купівля місця і часу в засобах реклами; media buyer рекламний агент • спеціаліст із засобів поширення реклами; media buying купівля послуг засобів поширення реклами; media centre центр реклами; media class категорія засобів реклами; media combination комбінування різних засобів реклами; media consumption користування засобами реклами; media coverage зона впливу, яка покрита засобами реклами; media department відділ засобів реклами; media director директор відділу засобів поширення реклами; media insertion schedule розклад рекламних оголошень; media investment асигнування на засоби реклами; media market ринкова зона, яка охоплена засобами реклами; media mix комбінування засобів реклами; media objective формування мети поширення реклами; media plan план користування засобами реклами; media planner укладач плану користування засобами реклами; media planning планування користування засобами реклами; media reach охоплення засобом реклами; media research дослідження засобів реклами; media survey обстеження охоплення засобами реклами; media vehicle розповсюджувач засобів реклами; to carry out media analysis виконувати/виконати аналіз рекламної діяльності; to carry out media planning виконувати/виконати план користування засобами реклами -
10 published media
рекл. печатные СМИ ( газеты и журналы)See:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy -
11 Sales and Distribution Management Occupations
эк. тр., амер. "специальности, связанные с управлением продажами и распределением" (163 раздел в "Словаре названий профессий"; включает в себя 11 профессий)See:Англо-русский экономический словарь > Sales and Distribution Management Occupations
-
12 Leiter
Leiter I f 1. GEN ladder (Karriereleiter); 2. IND, LOGIS ladder Leiter II m MGT, PERS manager, MGR, manageress, director, dir., chief, head (einer Abteilung, eines Bereichs)* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
13 Leiterin
Leiterin f s. → Leiter* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
14 report
rə'po:t
1. noun1) (a statement or description of what has been said, seen, done etc: a child's school report; a police report on the accident.) informe2) (rumour; general talk: According to report, the manager is going to resign.) rumor3) (a loud noise, especially of a gun being fired.) detonación, estampido
2. verb1) (to give a statement or description of what has been said, seen, done etc: A serious accident has just been reported; He reported on the results of the conference; Our spies report that troops are being moved to the border; His speech was reported in the newspaper.) relatar, informar, dar cuenta de/parte de2) (to make a complaint about; to give information about the misbehaviour etc of: The boy was reported to the headmaster for being rude to a teacher.) acusar, denunciar3) (to tell someone in authority about: He reported the theft to the police.) denunciar4) (to go (to a place or a person) and announce that one is there, ready for work etc: The boys were ordered to report to the police-station every Saturday afternoon; Report to me when you return; How many policemen reported for duty?) presentarse, personarse•- reporter- reported speech
- report back
report1 n1. informe2. reportaje3. boletín escolarreport2 vb1. informar / anunciar2. denunciar3. presentarsetr[rɪ'pɔːt]1 (informative document) informe nombre masculino■ the government commissioned a report on national security el gobierno encargó un informe sobre la seguridad nacional3 (piece of news) noticia■ reports are coming in of an earthquake in Tibet nos están llegando noticias de un terremoto en el Tibet4 (news story) reportaje nombre masculino■ and now a report on otter breeding in Devon y ahora un reportaje sobre la cría de nutrias en Devon5 (rumour) rumor nombre masculino6 (of gun) estampido1 (give information) informar (on, sobre)■ the committee will report on its progress each month el comité informará de sus progresos cada mes2 (go in person) presentarse, personarse1 (say, inform) decir■ her condition is reported to be serious según se informa, su condición es grave2 (to authority) informar de■ he reported the breakdown to the maintenance department dio parte de la avería al departamento de mantenimiento3 (to police - crime) denunciar; (- accident) dar parte de\SMALLIDIOMATIC EXPRESSION/SMALLreport card boletín nombre masculino de notasreport [ri'port] vt1) announce: relatar, anunciar2) : dar parte de, informar de, reportarhe reported an accident: dio parte de un accidenteto report a crime: denunciar un delito3) : informar acerca de (en un periódico, la televisión, etc.)report vi1) : hacer un informe, informar2)to report for duty : presentarse, reportarsereport n1) rumor: rumor m2) reputation: reputación fpeople of evil report: personas de mala fama3) account: informe m, reportaje m (en un periódico, etc.)4) bang: estallido m (de un arma de fuego)n.• acta s.f.• cuenta s.f.• detonación s.f.• estallido s.m.• estampida s.f.• estampido s.m.• información s.f.• informe s.m.• memoria s.f.• ponencia s.f.• relación s.f.• relato s.m.• reportaje s.m.• reporte s.m.• trueno s.m. (v.)• dar parte expr.v.• dictaminar v.• informar v.• notificar v.• presentarse v.• referir v.• relacionar v.• relatar v.• reportar v.rɪ'pɔːrt, rɪ'pɔːt
I
count noun1)a) ( account) informe m; ( piece of news) noticia f; ( in newspaper) reportaje m, crónica flatest reports indicate that... — las últimas informaciones indican que...
b) ( evaluation) informe m, reporte m (Méx)medical report — parte m médico
(school) report — boletín m de calificaciones or notas, libreta f de calificaciones (AmL), reporte m (Méx)
annual report — memoria f (anual)
official report — informe m oficial
c) ( school assignment) (AmE) redacción f2) ( sound) estallido m, detonación f (frml)
II
1.
1)a) (relate, announce)many companies reported increased profits — muchas empresas anunciaron un incremento en sus beneficios
b) ( Journ) \<\<reporter/media\>\> informar sobre, reportear (Andes)2)a) ( notify) \<\<accident\>\> informar de, dar* parte de; \<\<crime\>\> denunciar, dar* parte de, reportar (AmL)to report something TO somebody — dar* parte de algo a alguien
to report something stolen/somebody missing — denunciar or (AmL tb) reportar el robo de algo/la desaparición de alguien
b) ( denounce)to report somebody (TO somebody) — denunciar or (AmL tb) reportar a alguien (a alguien)
2.
vi1) ( Journ) \<\<reporter\>\> informarAlice Jones reporting from Kabul — Alice Jones, desde Kabul
to report ON something — informar sobre algo, reportear algo (Andes)
2)a) ( present oneself) presentarse, reportarse (AmL)Private Wood reporting for duty, sir! — soldado Wood se presenta, mi teniente (or sargento etc)
to report sick — dar* parte de enfermo
b) ( be accountable) ( Busn)to report TO somebody — estar* bajo las órdenes de alguien
•Phrasal Verbs:[rɪ'pɔːt]1. N1) (=account) informe m ; (Press, Rad, TV) reportaje m, crónica f ; (=piece of news) noticia flaw, progress 4.to give or make or present a report (on sth) — presentar un informe (sobre algo)
to get a good/bad report — sacar buenas/malas notas
3) (=rumour) rumor m5) (=bang) estallido m ; (=shot) disparo m2. VT1) (=state, make known)it is reported from Berlin that... — comunican or se informa desde Berlín que...
2) (Press, TV, Rad) [+ event] informar acerca de, informar sobre3) (=allege)he is reported to have said that... — parece que dijo que...
4) (=notify) [+ crime] denunciar, dar parte de; [+ accident] dar parte deto report sb missing — denunciar la desaparición de algn, declarar a algn desaparecido
5) (=denounce) [+ person] denunciarhe reported her to the Inland Revenue for not paying her taxes — la denunció a Hacienda por no pagar impuestos
6)reported speech — estilo m indirecto
3. VI1) (=make report) presentar un informe2) (Press, TV, Rad) (gen) informar; (as reporter) ser reportero(-a)he reported for the Daily Echo for 40 years — durante 40 años fue reportero del "Daily Echo"
3) (=present oneself) presentarsewhen you arrive, report to the receptionist — cuando llegue, preséntese en recepción
he has to report to the police every five days — tiene que personarse or presentarse en la comisaría cada cinco días
to report for duty — (Mil) presentarse para el servicio
4)to report to sb — (=be responsible to) estar bajo las órdenes de algn
who do you report to? — ¿quién es tu superior or tu jefe?
4.CPDreport card N — (US) (Scol) boletín m or cartilla f de notas
report stage N (Brit) (Parl) —
the bill has reached or is at the report stage — se están debatiendo los informes de las comisiones sobre el proyecto de ley
* * *[rɪ'pɔːrt, rɪ'pɔːt]
I
count noun1)a) ( account) informe m; ( piece of news) noticia f; ( in newspaper) reportaje m, crónica flatest reports indicate that... — las últimas informaciones indican que...
b) ( evaluation) informe m, reporte m (Méx)medical report — parte m médico
(school) report — boletín m de calificaciones or notas, libreta f de calificaciones (AmL), reporte m (Méx)
annual report — memoria f (anual)
official report — informe m oficial
c) ( school assignment) (AmE) redacción f2) ( sound) estallido m, detonación f (frml)
II
1.
1)a) (relate, announce)many companies reported increased profits — muchas empresas anunciaron un incremento en sus beneficios
b) ( Journ) \<\<reporter/media\>\> informar sobre, reportear (Andes)2)a) ( notify) \<\<accident\>\> informar de, dar* parte de; \<\<crime\>\> denunciar, dar* parte de, reportar (AmL)to report something TO somebody — dar* parte de algo a alguien
to report something stolen/somebody missing — denunciar or (AmL tb) reportar el robo de algo/la desaparición de alguien
b) ( denounce)to report somebody (TO somebody) — denunciar or (AmL tb) reportar a alguien (a alguien)
2.
vi1) ( Journ) \<\<reporter\>\> informarAlice Jones reporting from Kabul — Alice Jones, desde Kabul
to report ON something — informar sobre algo, reportear algo (Andes)
2)a) ( present oneself) presentarse, reportarse (AmL)Private Wood reporting for duty, sir! — soldado Wood se presenta, mi teniente (or sargento etc)
to report sick — dar* parte de enfermo
b) ( be accountable) ( Busn)to report TO somebody — estar* bajo las órdenes de alguien
•Phrasal Verbs: -
15 MD
1) Общая лексика: измеренная глубина (measured depth)2) Компьютерная техника: Make Directory, Memory Disk, Meta Directory, Move Directory, Multiple Device, Multiplication Division, мини диск3) Медицина: Manic Depressant, Mental Disorder, Mind Destroying, врач, доктор, доктор медицины4) Военный термин: Maintenance And Diagnostics, Maintenance Diagnostic, Maniacal Dictator, Marine detachment, Marshalled Deployability, Material Development, Medical Department, Messy Desk, Meteorology Department, Minister of Defense, Ministry of Defense, Missile Defense, Mission Director, Mobilization Department, More Damage, More Death, Most Dangerous, Multi Directional, malfunction detection, management data, management directive, managing, managing director, map distance, materiel development, mean deviation, mechanically drawn, medical discharge, mess deck, message data, message-dropping, methyldichloroarsine, metropolitan district, milestone date, military district, mine depot, mine detection, mine disposal, miss distance, missile division, mission day, mission dependent, mobile depot, mobilization deployment, mobilization designation, modular design, monitor display, movement directive5) Техника: magnetic drum, mass defect, measured discard, meteorological device, microprocessor device, midcourse discrimination, modulation-demodulation, modulator, modulator-demodulator, motor-driven, multidimensional, multiplier/divider6) Сельское хозяйство: Marek's disease7) Шутливое выражение: Mac Daddy, Magic Damage, Magma Dragoon, Maniacal Doctor, Mean Dork, Medical Deity, Medical Deviate, Medical Diety, Medical Dissident, Medical Divinity, Medical Dunce, Mentally Defective, Merry Devil, Michael's Dream, Mirth Doctor, Miserable Doctor8) Математика: Mathematical Disposition, среднее отклонение (mean deviation), средняя разность (mean difference)9) Религия: Major Deity, Minor Deity, Most Divine10) Юридический термин: Majorly Demented, Malignant Denial, Mandatory Disclosure, Mentally Deranged, Morally Deficient, More Dope, Mucho Dough11) Экономика: Управляющий директор, директор-распорядитель (Managing Director)12) Бухгалтерия: Money Deficient13) Страхование: malicious damage14) Астрономия: Matter Dominated15) Ветеринария: Mad Dog16) Грубое выражение: Magneto Damn, Major Dumbass17) Металлургия: Manual Damper18) Музыка: Mad Drumming, Metered Diaphragm, Mountain Dulcimer, Musical Diversity19) Политика: Maybe Democrat, Moldova20) Телекоммуникации: Message Digest (IETF; MD2, MD4, MD5)21) Сокращение: Doctor of Medicine, Manufacturing Development, Maryland (US state), Materiels Directorate (US Army), Medical Doctor, Methyldichloroarsine (Chemical warfare blister agent), Moldavia, Months after Date, Musical Director, distance in miles, manual data, mentally deficient, milestone dates, motor direct22) Текстиль: Marked Down23) Университет: Mathematical Department, Music Director24) Физика: Magnetic Dipole, Most Dominant25) Физиология: Motion-defined, Muscular Dystrophy, maintenance dialysis26) Электроника: Molecular Dynamics27) Вычислительная техника: Make Directory (DOS, OS/2), Maryland (US state postal designation)28) Связь: Mediation Device (TMN)29) Транспорт: Morning Disaster, Motor Drive30) Пищевая промышленность: Meat Dog, Mogen David, Mostly Desserts, Mountain Dew31) СМИ: Madden Discussions, Microphone Doctor, Mini Disc, Monolog Doctor32) Бурение: drilled depth, глубина забоя, глубина по стволу, глубина по стволу скважины, забой, измеренное расстояние от устья скважины до некоторой точки в скважине33) Глоссарий компании Сахалин Энерджи: measured depth (of the well), medium pressure, глубина по инструменту (measured depth), измеренная глубина глубина по стволу (of the well; скважины, measured depth)34) Почта: Maryland (US postal abbreviation)35) Менеджмент: директор-распорядитель36) Образование: Mathematically Deficient, Medium To Difficult, Mentally Disabled37) Сетевые технологии: management domain, домен управления38) Полимеры: machine direction, maintenance division, maximum demand39) Программирование: Machine Dependent40) Автоматика: manufacturing director, mounting diameter, mounting distance, multiple drive41) Контроль качества: mean difference42) Сахалин Р: measured depth, measured depth of the well43) Макаров: молекулярная динамика44) Расширение файла: Monochrome Display, Mini Disk (Sony)45) Электротехника: mean downtime46) США: Maryland47) Фантастика Mad Doctor, Major Doona48) Имена и фамилии: Mickey Dolenz49) ООН: Media Division50) Hi-Fi. MiniDisc51) Должность: Mall Detective, Manly Dude, Marketing Director, Master Of Disguise, Medical Detective, Medicinae Doctor, Metaphysical Doctor, Multi Degree, Musical Doctor52) Чат: Mysterious Dude53) НАСА: Mini- Disk54) Программное обеспечение: Manufactured Diagnostics55) Единицы измерений: Man Days, Million Dollar56) Базы данных: Meta Data -
16 Md
1) Общая лексика: измеренная глубина (measured depth)2) Компьютерная техника: Make Directory, Memory Disk, Meta Directory, Move Directory, Multiple Device, Multiplication Division, мини диск3) Медицина: Manic Depressant, Mental Disorder, Mind Destroying, врач, доктор, доктор медицины4) Военный термин: Maintenance And Diagnostics, Maintenance Diagnostic, Maniacal Dictator, Marine detachment, Marshalled Deployability, Material Development, Medical Department, Messy Desk, Meteorology Department, Minister of Defense, Ministry of Defense, Missile Defense, Mission Director, Mobilization Department, More Damage, More Death, Most Dangerous, Multi Directional, malfunction detection, management data, management directive, managing, managing director, map distance, materiel development, mean deviation, mechanically drawn, medical discharge, mess deck, message data, message-dropping, methyldichloroarsine, metropolitan district, milestone date, military district, mine depot, mine detection, mine disposal, miss distance, missile division, mission day, mission dependent, mobile depot, mobilization deployment, mobilization designation, modular design, monitor display, movement directive5) Техника: magnetic drum, mass defect, measured discard, meteorological device, microprocessor device, midcourse discrimination, modulation-demodulation, modulator, modulator-demodulator, motor-driven, multidimensional, multiplier/divider6) Сельское хозяйство: Marek's disease7) Шутливое выражение: Mac Daddy, Magic Damage, Magma Dragoon, Maniacal Doctor, Mean Dork, Medical Deity, Medical Deviate, Medical Diety, Medical Dissident, Medical Divinity, Medical Dunce, Mentally Defective, Merry Devil, Michael's Dream, Mirth Doctor, Miserable Doctor8) Математика: Mathematical Disposition, среднее отклонение (mean deviation), средняя разность (mean difference)9) Религия: Major Deity, Minor Deity, Most Divine10) Юридический термин: Majorly Demented, Malignant Denial, Mandatory Disclosure, Mentally Deranged, Morally Deficient, More Dope, Mucho Dough11) Экономика: Управляющий директор, директор-распорядитель (Managing Director)12) Бухгалтерия: Money Deficient13) Страхование: malicious damage14) Астрономия: Matter Dominated15) Ветеринария: Mad Dog16) Грубое выражение: Magneto Damn, Major Dumbass17) Металлургия: Manual Damper18) Музыка: Mad Drumming, Metered Diaphragm, Mountain Dulcimer, Musical Diversity19) Политика: Maybe Democrat, Moldova20) Телекоммуникации: Message Digest (IETF; MD2, MD4, MD5)21) Сокращение: Doctor of Medicine, Manufacturing Development, Maryland (US state), Materiels Directorate (US Army), Medical Doctor, Methyldichloroarsine (Chemical warfare blister agent), Moldavia, Months after Date, Musical Director, distance in miles, manual data, mentally deficient, milestone dates, motor direct22) Текстиль: Marked Down23) Университет: Mathematical Department, Music Director24) Физика: Magnetic Dipole, Most Dominant25) Физиология: Motion-defined, Muscular Dystrophy, maintenance dialysis26) Электроника: Molecular Dynamics27) Вычислительная техника: Make Directory (DOS, OS/2), Maryland (US state postal designation)28) Связь: Mediation Device (TMN)29) Транспорт: Morning Disaster, Motor Drive30) Пищевая промышленность: Meat Dog, Mogen David, Mostly Desserts, Mountain Dew31) СМИ: Madden Discussions, Microphone Doctor, Mini Disc, Monolog Doctor32) Бурение: drilled depth, глубина забоя, глубина по стволу, глубина по стволу скважины, забой, измеренное расстояние от устья скважины до некоторой точки в скважине33) Глоссарий компании Сахалин Энерджи: measured depth (of the well), medium pressure, глубина по инструменту (measured depth), измеренная глубина глубина по стволу (of the well; скважины, measured depth)34) Почта: Maryland (US postal abbreviation)35) Менеджмент: директор-распорядитель36) Образование: Mathematically Deficient, Medium To Difficult, Mentally Disabled37) Сетевые технологии: management domain, домен управления38) Полимеры: machine direction, maintenance division, maximum demand39) Программирование: Machine Dependent40) Автоматика: manufacturing director, mounting diameter, mounting distance, multiple drive41) Контроль качества: mean difference42) Сахалин Р: measured depth, measured depth of the well43) Макаров: молекулярная динамика44) Расширение файла: Monochrome Display, Mini Disk (Sony)45) Электротехника: mean downtime46) США: Maryland47) Фантастика Mad Doctor, Major Doona48) Имена и фамилии: Mickey Dolenz49) ООН: Media Division50) Hi-Fi. MiniDisc51) Должность: Mall Detective, Manly Dude, Marketing Director, Master Of Disguise, Medical Detective, Medicinae Doctor, Metaphysical Doctor, Multi Degree, Musical Doctor52) Чат: Mysterious Dude53) НАСА: Mini- Disk54) Программное обеспечение: Manufactured Diagnostics55) Единицы измерений: Man Days, Million Dollar56) Базы данных: Meta Data -
17 mD
1) Общая лексика: измеренная глубина (measured depth)2) Компьютерная техника: Make Directory, Memory Disk, Meta Directory, Move Directory, Multiple Device, Multiplication Division, мини диск3) Медицина: Manic Depressant, Mental Disorder, Mind Destroying, врач, доктор, доктор медицины4) Военный термин: Maintenance And Diagnostics, Maintenance Diagnostic, Maniacal Dictator, Marine detachment, Marshalled Deployability, Material Development, Medical Department, Messy Desk, Meteorology Department, Minister of Defense, Ministry of Defense, Missile Defense, Mission Director, Mobilization Department, More Damage, More Death, Most Dangerous, Multi Directional, malfunction detection, management data, management directive, managing, managing director, map distance, materiel development, mean deviation, mechanically drawn, medical discharge, mess deck, message data, message-dropping, methyldichloroarsine, metropolitan district, milestone date, military district, mine depot, mine detection, mine disposal, miss distance, missile division, mission day, mission dependent, mobile depot, mobilization deployment, mobilization designation, modular design, monitor display, movement directive5) Техника: magnetic drum, mass defect, measured discard, meteorological device, microprocessor device, midcourse discrimination, modulation-demodulation, modulator, modulator-demodulator, motor-driven, multidimensional, multiplier/divider6) Сельское хозяйство: Marek's disease7) Шутливое выражение: Mac Daddy, Magic Damage, Magma Dragoon, Maniacal Doctor, Mean Dork, Medical Deity, Medical Deviate, Medical Diety, Medical Dissident, Medical Divinity, Medical Dunce, Mentally Defective, Merry Devil, Michael's Dream, Mirth Doctor, Miserable Doctor8) Математика: Mathematical Disposition, среднее отклонение (mean deviation), средняя разность (mean difference)9) Религия: Major Deity, Minor Deity, Most Divine10) Юридический термин: Majorly Demented, Malignant Denial, Mandatory Disclosure, Mentally Deranged, Morally Deficient, More Dope, Mucho Dough11) Экономика: Управляющий директор, директор-распорядитель (Managing Director)12) Бухгалтерия: Money Deficient13) Страхование: malicious damage14) Астрономия: Matter Dominated15) Ветеринария: Mad Dog16) Грубое выражение: Magneto Damn, Major Dumbass17) Металлургия: Manual Damper18) Музыка: Mad Drumming, Metered Diaphragm, Mountain Dulcimer, Musical Diversity19) Политика: Maybe Democrat, Moldova20) Телекоммуникации: Message Digest (IETF; MD2, MD4, MD5)21) Сокращение: Doctor of Medicine, Manufacturing Development, Maryland (US state), Materiels Directorate (US Army), Medical Doctor, Methyldichloroarsine (Chemical warfare blister agent), Moldavia, Months after Date, Musical Director, distance in miles, manual data, mentally deficient, milestone dates, motor direct22) Текстиль: Marked Down23) Университет: Mathematical Department, Music Director24) Физика: Magnetic Dipole, Most Dominant25) Физиология: Motion-defined, Muscular Dystrophy, maintenance dialysis26) Электроника: Molecular Dynamics27) Вычислительная техника: Make Directory (DOS, OS/2), Maryland (US state postal designation)28) Связь: Mediation Device (TMN)29) Транспорт: Morning Disaster, Motor Drive30) Пищевая промышленность: Meat Dog, Mogen David, Mostly Desserts, Mountain Dew31) СМИ: Madden Discussions, Microphone Doctor, Mini Disc, Monolog Doctor32) Бурение: drilled depth, глубина забоя, глубина по стволу, глубина по стволу скважины, забой, измеренное расстояние от устья скважины до некоторой точки в скважине33) Глоссарий компании Сахалин Энерджи: measured depth (of the well), medium pressure, глубина по инструменту (measured depth), измеренная глубина глубина по стволу (of the well; скважины, measured depth)34) Почта: Maryland (US postal abbreviation)35) Менеджмент: директор-распорядитель36) Образование: Mathematically Deficient, Medium To Difficult, Mentally Disabled37) Сетевые технологии: management domain, домен управления38) Полимеры: machine direction, maintenance division, maximum demand39) Программирование: Machine Dependent40) Автоматика: manufacturing director, mounting diameter, mounting distance, multiple drive41) Контроль качества: mean difference42) Сахалин Р: measured depth, measured depth of the well43) Макаров: молекулярная динамика44) Расширение файла: Monochrome Display, Mini Disk (Sony)45) Электротехника: mean downtime46) США: Maryland47) Фантастика Mad Doctor, Major Doona48) Имена и фамилии: Mickey Dolenz49) ООН: Media Division50) Hi-Fi. MiniDisc51) Должность: Mall Detective, Manly Dude, Marketing Director, Master Of Disguise, Medical Detective, Medicinae Doctor, Metaphysical Doctor, Multi Degree, Musical Doctor52) Чат: Mysterious Dude53) НАСА: Mini- Disk54) Программное обеспечение: Manufactured Diagnostics55) Единицы измерений: Man Days, Million Dollar56) Базы данных: Meta Data -
18 md
1) Общая лексика: измеренная глубина (measured depth)2) Компьютерная техника: Make Directory, Memory Disk, Meta Directory, Move Directory, Multiple Device, Multiplication Division, мини диск3) Медицина: Manic Depressant, Mental Disorder, Mind Destroying, врач, доктор, доктор медицины4) Военный термин: Maintenance And Diagnostics, Maintenance Diagnostic, Maniacal Dictator, Marine detachment, Marshalled Deployability, Material Development, Medical Department, Messy Desk, Meteorology Department, Minister of Defense, Ministry of Defense, Missile Defense, Mission Director, Mobilization Department, More Damage, More Death, Most Dangerous, Multi Directional, malfunction detection, management data, management directive, managing, managing director, map distance, materiel development, mean deviation, mechanically drawn, medical discharge, mess deck, message data, message-dropping, methyldichloroarsine, metropolitan district, milestone date, military district, mine depot, mine detection, mine disposal, miss distance, missile division, mission day, mission dependent, mobile depot, mobilization deployment, mobilization designation, modular design, monitor display, movement directive5) Техника: magnetic drum, mass defect, measured discard, meteorological device, microprocessor device, midcourse discrimination, modulation-demodulation, modulator, modulator-demodulator, motor-driven, multidimensional, multiplier/divider6) Сельское хозяйство: Marek's disease7) Шутливое выражение: Mac Daddy, Magic Damage, Magma Dragoon, Maniacal Doctor, Mean Dork, Medical Deity, Medical Deviate, Medical Diety, Medical Dissident, Medical Divinity, Medical Dunce, Mentally Defective, Merry Devil, Michael's Dream, Mirth Doctor, Miserable Doctor8) Математика: Mathematical Disposition, среднее отклонение (mean deviation), средняя разность (mean difference)9) Религия: Major Deity, Minor Deity, Most Divine10) Юридический термин: Majorly Demented, Malignant Denial, Mandatory Disclosure, Mentally Deranged, Morally Deficient, More Dope, Mucho Dough11) Экономика: Управляющий директор, директор-распорядитель (Managing Director)12) Бухгалтерия: Money Deficient13) Страхование: malicious damage14) Астрономия: Matter Dominated15) Ветеринария: Mad Dog16) Грубое выражение: Magneto Damn, Major Dumbass17) Металлургия: Manual Damper18) Музыка: Mad Drumming, Metered Diaphragm, Mountain Dulcimer, Musical Diversity19) Политика: Maybe Democrat, Moldova20) Телекоммуникации: Message Digest (IETF; MD2, MD4, MD5)21) Сокращение: Doctor of Medicine, Manufacturing Development, Maryland (US state), Materiels Directorate (US Army), Medical Doctor, Methyldichloroarsine (Chemical warfare blister agent), Moldavia, Months after Date, Musical Director, distance in miles, manual data, mentally deficient, milestone dates, motor direct22) Текстиль: Marked Down23) Университет: Mathematical Department, Music Director24) Физика: Magnetic Dipole, Most Dominant25) Физиология: Motion-defined, Muscular Dystrophy, maintenance dialysis26) Электроника: Molecular Dynamics27) Вычислительная техника: Make Directory (DOS, OS/2), Maryland (US state postal designation)28) Связь: Mediation Device (TMN)29) Транспорт: Morning Disaster, Motor Drive30) Пищевая промышленность: Meat Dog, Mogen David, Mostly Desserts, Mountain Dew31) СМИ: Madden Discussions, Microphone Doctor, Mini Disc, Monolog Doctor32) Бурение: drilled depth, глубина забоя, глубина по стволу, глубина по стволу скважины, забой, измеренное расстояние от устья скважины до некоторой точки в скважине33) Глоссарий компании Сахалин Энерджи: measured depth (of the well), medium pressure, глубина по инструменту (measured depth), измеренная глубина глубина по стволу (of the well; скважины, measured depth)34) Почта: Maryland (US postal abbreviation)35) Менеджмент: директор-распорядитель36) Образование: Mathematically Deficient, Medium To Difficult, Mentally Disabled37) Сетевые технологии: management domain, домен управления38) Полимеры: machine direction, maintenance division, maximum demand39) Программирование: Machine Dependent40) Автоматика: manufacturing director, mounting diameter, mounting distance, multiple drive41) Контроль качества: mean difference42) Сахалин Р: measured depth, measured depth of the well43) Макаров: молекулярная динамика44) Расширение файла: Monochrome Display, Mini Disk (Sony)45) Электротехника: mean downtime46) США: Maryland47) Фантастика Mad Doctor, Major Doona48) Имена и фамилии: Mickey Dolenz49) ООН: Media Division50) Hi-Fi. MiniDisc51) Должность: Mall Detective, Manly Dude, Marketing Director, Master Of Disguise, Medical Detective, Medicinae Doctor, Metaphysical Doctor, Multi Degree, Musical Doctor52) Чат: Mysterious Dude53) НАСА: Mini- Disk54) Программное обеспечение: Manufactured Diagnostics55) Единицы измерений: Man Days, Million Dollar56) Базы данных: Meta Data -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 CMP
1) Общая лексика: common depth point, Crisis Management Plan (SEIC)2) Авиация: customer maintenance program3) Медицина: CMP syndrome, Container Managed Persistence, MPS, chronic myofascial pain, cytidine monophosphate, myofascial pain dysfunctional syndrome, myofascial pain syndrome, МДБ, МДБ синдром, миофасциальный болевой дисфункциональный синдром4) Американизм: Common Minimum Program5) Военный термин: Civilian Marksmanship Program, Combat Mission Planning, Common Message Parser, Communications Message Processor, Corps of Military Police, civilian medical personnel, commodity master plan, configuration management plan, contract management plan, controlled materials plan, counter-military potential6) Техника: CLEM (closed-loop ex-vessel machine) maintenance pit, calcium metaphosphate, celestial mapping program, coastal management program, common midpoint, comparator, condensate makeup pump, condition monitoring program, control microprocessor, controlled materials production7) Шутливое выражение: Can't Manage Process, Cream My Panties8) Химия: Chemical Mechanical Planarization9) Строительство: План организации строительства, Construction Management Plan10) Метеорология: Competitive Medical Plan11) Юридический термин: Civil Money Penalty12) Автомобильный термин: camshaft position sensor13) Биржевой термин: Current Market Price14) Грубое выражение: Crap My Pants15) Музыка: Chamber Music Players16) Полиграфия: Cross media publishing17) Телекоммуникации: Communications Module Processor18) Сокращение: Career Management Program (since 1999), Christian Movement for Peace, Command Module Pilot, Countermeasures Precursor, Crisis Management Plan (2004), Office of the Director, Cruise Missile Project (USA), component metal parts, counter military potential19) Физика: Colt Magnetic Particle20) Электроника: Component Maintenance Project21) Вычислительная техника: Customized Media Player, cellular multiprocessing, Cooperative Marketing Partner (DEC), Chip MultiProcessing (IBM, HP, Sun), Container-Managed Persistence (beans, Java, EJB)22) Литература: Club Management Plan23) Нефть: common mid point seismic, общая глубинная точка (common midpoint)24) Геофизика: ОГТ (в русскоязычной литературе доминирует термин "общая глубинная точка (ОГТ)", поэтому словосочетания "CMP method" и "CMP section" обычно переводятся как "метод ОГТ" и "разрез ОГТ"), ОСТ, общая средняя точка, общая глубинная площадка25) Транспорт: Cargo Movement Penalty, Central Meridian Passage26) Механика: химико-механическое выравнивание поверхности или полирование (chemical mechanical planarization or polishing)27) Фирменный знак: Central Maine Power28) СМИ: Captioned Media Program29) Деловая лексика: Certified Meeting Professional30) Глоссарий компании Сахалин Энерджи: common mid-point, contract management process, (Concrete Marking Posts) бетонные маркировочные столбы31) Образование: Connected Math Project32) Полупроводники: chemo mechanical polishing33) Океанография: Coastal Management Programs34) Химическое оружие: Comprehensive Monitoring Program, calcium methyl-phosphonate35) Макаров: chemical mechanical polishing36) Расширение файла: CorelDraw Header file for PostScript printer files, CraftMan Data file, Lead CMP compression Bitmap graphics, Microsoft Word for DOS User dictionary, PKWare compression library Compressed data, Photofinish Calibration map37) Нефть и газ: common mid-point reflection profiling, Common Mid Point38) HR. Corporate Management Policy39) NYSE. CMS Energy Corporation Tracking40) Международная торговля: Common Minimum Programme, Country Marketing Plan41) Базы данных: Certificate Management Protocol
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